Case Studies

Brand Reinvention – From Scattered Ideas to a Cohesive Marketing Campaign

Client:

Michael T.

Service:

Marketing Strategy, Brand Story Development, Campaign Execution

Challenge:

Michael had a unique story and a powerful mission behind his business, but no idea how to communicate it. He came to Global Ink House with raw ideas, voice notes, and scattered branding attempts, hoping to turn them into a compelling, results-driven marketing campaign.

Solution:

We began with in-depth strategy sessions to uncover Michael’s brand voice and core messaging. From there, our marketing team developed a full campaign, wrote website copy, created content pillars for social media, and built a launch plan. We also ensured all branding elements were aligned across platforms.

Result:

  • Brand story and campaign strategy finalized in under 4 weeks
  • Multi-platform launch executed with consistent voice and visuals
  • Client saw a 3x increase in engagement and doubled qualified leads within the first month.
  • Michael now uses the brand narrative across his coaching, website, and public appearances.
Business Book Turned Strategic Marketing Tool

Client:

Luminary Coaching Group

Service:

Marketing Content Creation, Brand Messaging, Funnel Integration

Challenge:

The team wanted a practical, easy-to-understand resource that would introduce their coaching philosophy and support their existing client journey, while gently opening the door for future engagement.

Solution:

We helped shape their core message into a concise 120-page guide designed to complement their marketing efforts. Alongside that, we developed a plan to adapt key sections for blogs, email outreach, and webinar materials, ensuring everything worked within their established funnel.

Result:

  • The guide was launched and added to their sales pipeline
  • Brought steady traffic and interest from their target audience
  • Led to a noticeable increase in consultation bookings
  • Content reuse supported their marketing for several months
Marketing Support For A Full-Time Entrepreneur

Client:

Sandra R., Lifestyle Coach

Service:

Content Editing, Visual Branding, Marketing Launch Support

Challenge:

Sandra had outlined the story behind her brand but wasn’t sure how to shape it into something polished and professional. She also felt unsure about navigating digital platforms without help with visuals, messaging, and setup.

Solution:

We helped refine her brand content through light editing and structured storytelling. Our team designed visual assets for web and social, provided formatting support for her lead magnet, and walked her through setup on her chosen platforms, ensuring all branding and metadata aligned for search and discovery.

Result:

  • Launched smoothly across key marketing channels
  • Approved for featured listings and online directories
  • Invited to participate in two local wellness events
  • Now planning her second digital campaign with us
Strategic Messaging Across a Multi-Book Brand

Client:

Ali Rahimi – Author, International Relations

Service:

Marketing Content Strategy, Brand Positioning, Multi-Platform Campaigns

Challenge:

Ali had published several thought-provoking books on global affairs and diplomacy, but needed help translating that scholarship into broader visibility. His goal was to connect with academics, policymakers, and engaged readers through a cohesive marketing presence.

Solution:

We developed a tailored messaging strategy that aligned with the themes of his work, refreshed the positioning of each title, and created content for email outreach, author website, and digital events. Each element was designed to reflect Ali’s authoritative yet accessible tone while expanding reach in both academic and public discourse spaces.

Result:

  • Books featured in targeted campaigns and international reader forums
  • Used as part of lecture series and conference engagements
  • Strengthened author brand and increased engagement across platforms
  • We continue to support Ali with strategic content planning and campaign execution
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